Eyes Wide Shut

Football is great and I love it. I am talking about real football, not the egg-shaped football that some claim to be the real football. I love NFL, but football edges it just. It has been an interesting week or so in football. Despite Everton’s poor result against West Ham taking the gloss off an otherwise fascinating week of football, there have been some great developments in football and the next week is another hugely anticipated week.

What am I talking about? The transfer window! This time of year, along with the summer, is when every football fan wakes up in the morning, and scours his newspaper and the internet to see which players are being linked with their team. First port of call – the BBC Gossip Column. I would love to know the number of hits they receive on this one page, and I’ll bet it is up there with their most popular pages at this time of year. Then I’ll put Sky Sports News on – if my boys have signed somebody, I will hear about it there first.

I am an Everton fan in case you were not aware. They are skint. They have less than zero money. That is not a good situation to be during the transfer window. There is a far greater chance of one of our players being signed by another team, than us signing somebody and that is not a nice situation to be in. Yet, I still for some unknown reason check the Gossip column and all the fan websites wanting to get a sniff of who we might be signing. We have lost Pienaar and Yakubu this transfer window, yet for some inexplicable reason, I hold out hope that we are going to make a signing of the century and it will propel us up the league.

There is no logic to that at all, but how many people do the same? My guess is a huge percentage of fans in England especially. The media sell transfer stories and speculation to us to sell their newspapers or boost their viewers. This was more common in Spain and Italy historically with teams like Real Madrid deliberately feeding information to Marca to keep their profile at the forefront, unsettle players they are interested in, and to claim an interest in another player when they are bargaining with one club for a different one and trying to force the asking price down.

England and the Premier League has gone one step ahead now. The transfer window was hardly greeted with delight when it first came into action as newspapers had months in which to make up ludicrous transfer stories when general news was quiet. That has all changed now and the media have clearly seen a niche and they put huge resources into promoting it now. Wait until transfer Deadline Day and see what I mean. It is actually pretty enticing stuff – watching SSN or surfing the internet to get all the latest rumours and gossip. Sadly for me, that is what they will likely remain, rumours and gossip. But I will hold out hope until the door shuts. Somehow, hopes and dreams across the world have been raised artificially, and then that big door just slams shut. For most fans, it will close with disappointment after a month of hope and optimism, all of which has magically been generated by the media.

I am not criticising it, I enjoy it as much as anybody. It is just an amazing phenomenon which has developed in the last few years. I shall be tuning in on Transfer Deadline Day waiting to see who my boys will be ‘close’ to signing, who they just missed out on, and who they wanted but could not agree a deal for.